Some people sell knives, others sell encyclopedias, insurance, banking services, engineering solutions, and more. But if you’ve become a leader in an organization, the most important thing you have to sell is your vision. That’s no easy task.

Convincing others to follow your vision requires getting others to trust and believe in you. The more we get opportunities to work with people on their approach to leading others, the clearer we become on this: whether you’re leading a team meeting, speaking to an audience, coaching an employee, or teaching a class, the best way to relate to others is to be REAL in your communications with them. In other words, trusting yourself to be yourself is a vital part of inspiring others.

But you don’t have to take our word for it. Here are a few quotes (from people more famous than we are) that share this fundamental EMS philosophy:

“Be a first rate version of yourself, not a second rate version of someone else.”
Judy Garland

“Be yourself; everyone else is already taken.”
Oscar Wilde

“Trust yourself. You know more than you think you do.”
Benjamin Spock

“Trust yourself. Create the kind of self that you will be happy to live with all your life.”
Golda Meir

“Have the courage to follow your heart and intuition. They somehow know what you truly want to become.”
Steve Jobs

“Self-trust is the first secret of success.”
Ralph Waldo Emerson

Your real, authentic self is the best side of you. Show it off as often as you can.